If you are interested in donating, please go to http://uk.virginmoneygiving.com/juliasmithjemm or http://uk.virginmoneygiving.com/MattWhaley ]]> http://jemmgroup.com/jemm-ceo-and-communications-director-are-running-the-2012-london-marathon/feed/ 0 http://jemmgroup.com/jemm-group-selects-appnexus-to-exclusively-power-online-ad-business/ http://jemmgroup.com/jemm-group-selects-appnexus-to-exclusively-power-online-ad-business/#comments Thu, 09 Feb 2012 01:50:55 +0000 juliasmith http://jemmgroup.com/?p=933  

APPNEXUS’ ADVANCED PLATFORM TO GREATLY ENHANCE RTB CAPABILITIES FOR JEMM’S VAST CLIENT BASE

London 8th February, 2012: Jemm Group, the real-time advertising network, has selected AppNexus as its exclusive ad technology platform, the company publicly announced today.  AppNexus, the world leader in real-time advertising technology, provides Jemm with robust and scalable real-time bidding (RTB) capabilities for its display advertising inventory.  Jemm has also innovated on top of the AppNexus platform, enhancing and customizing its offerings to increase value for its publisher and advertiser base. 

AppNexus serves the real-time advertising needs of both the buy- and sell-side, including ad networks, publisher networks, demand-side platforms (DSPs), trading desks, and other online advertising companies. AppNexus already works with the most sophisticated companies in the market, such as Microsoft Ad Exchange, Harvest Digital and Infectious Media.

Julia Smith, Global Communications Director at Jemm said: “By leveraging AppNexus’ technology platform, Jemm is able to deliver a strong proposition to buyers and sellers. We have moved away from a traditional ad network model and are now focused on working with other like-minded players in order to deliver a compelling offer for the publisher market.”

Since recently migrating to the AppNexus platform, Jemm has seen click-through rates (CTRs) dramatically increase. In the first month alone, CTR tripled across campaigns delivered via the AppNexus platform. This highlights the potential for Jemm, using AppNexus’ technology, to boost performance marketing and improve response rates for buyers, which is paramount to the advertising industry. Advertiser demand for display continues to rise as real-time trading not only becomes an attractive option, but an essential part of a marketer’s campaign.

According to AppNexus’ proprietary reporting, the European market for RTB is growing rapidly, with an average of 25 billion advertising impressions served each month during Q4 2011 via the AppNexus platform. Over the last year the number of global impressions served via the AppNexus platform has increased by 859 percent.

Since Jemm Group evolved its business from a traditional ad network to an RTB network, it has seen a year-on-year increase of 300 million additional impressions traded per month, and an improvement in CTR from 0.04 percent to 0.12 percent in just one year.

Alex Friesen at QSoft said: “We have worked with Jemm for over two years and have been continually impressed by the level of professionalism and service. As their business has evolved to embrace real-time bidding, we as a publisher have benefited from having our inventory placed in front of the new breed of technology buyers. By working with Jemm Group, we know that our inventory is being made available to every potential buyer – from agencies to ATDs to DSPs. This ensures that we achieve maximum reach and have seen a noticeable increase in our eCPM.”

About Jemm

Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

 
PR contacts

London 10th November, 2011: Jemm Ireland (www.jemmgroup.com/ireland/), the joint-venture between real-time advertising network Jemm Group and Irish online specialist Flashpoint today announces the appointment of Elaine Bresnan as General Manager.

Elaine’s appointment is in keeping with Jemm’s International recruitment strategy which is focused on hiring industry experts – particularly those with extensive experience in the publishing world. Elaine has spent almost five years in digital advertising and brings with her a specific and vast amount of knowledge of the publishing sector. In February 2010, Elaine joined AD2ONE as Senior Account Manager and represented an extensive premium branded portfolio of market leading publishers across multiple sectors including; travel, business, family, music and entertainment. Specific tier one publishers included brands such as Skype, LinkedIn, MTV, The Guardian, Disney and Daily Mail.

Elaine will be supported locally in Ireland by the Flashpoint team and will work alongside Jemm Ireland Commercial Director Keith O’Reilly.

Elaine Bresnan, General Manager at Jemm Ireland said: “I’m looking forward to cementing Jemm’s reputation in Ireland and launching RTB in the Irish marketplace. It is a technology that is still incredibly undervalued and underdeveloped in Ireland and our job at Jemm is to educate publishers in this area. Real-time bidding is revolutionising the online advertising world and as one of the largest advertising markets in Europe, we want to bring this to Ireland too.”

Julia Smith, Communications Director at Jemm said: “At Jemm, we worked hard to find the right partner in Ireland in Flashpoint and we take great pleasure in welcoming Elaine, who has in-depth knowledge of the publisher market in Ireland, on-board. Jemm Group has seen its real-time bidding business become a great success in the UK and we’re seeing a clear demand for a real time service in Ireland. Being one of the most established markets in Europe, it makes sense to extend our reach into this area.”

ENDS

About Jemm

Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

London 17th November, 2011: Jemm Group, the real-time advertising network, can today announce its merger with ADSOVO, a global leader in online brand-safety. Using its state of the art classification engine,  ADSOVO is able to quickly and accurately qualify publisher inventory by scanning it for illicit or inappropriate content.  ADSOVO and Jemm have a shared vision to focus on a tailored client experience which is rare in an automated world.  The combination of Jemm’s global footprint and RTB expertise plus ADSOVO’s technology and advertising intelligence has resulted in a highly compelling market offer.

Econsultancy’s second Online Publishers Survey Report reinforced Jemm’s rapid expansion along with the rise and importance of Real Time Bidding.  The report suggests that 37% of networks are using RTB for both buying and selling, while 68% of ad networks are currently investing in RTB technology. This merger with ADSOVO, a market leader in the UK, Germany and France will bring customers increased ROI, safety and transparency along with RTB benefits.

Partnerships such as this one drives the online advertising industry forward by addressing major brand concerns around trust, safety and effectiveness..Jean-Noël Portugal, CEO at ADSOVO said: “Brands are increasingly using online as their main medium of marketing and it is vital that their name is fully protected in this arena. Until now, it has been difficult to ensure every website is secure and aligned to the brand’s reputation. Together, Jemm and ADSOVO are able to provide smart and visual technology driven tools to help brands, agencies and networks concentrate on the most relevant information for their digital business to offer them peace of mind, increased ROI, efficiency and transparency.”

Julia Smith, Communications Director at Jemm said: “The most innovative part of this technology with ADSOVO is the fact that we can tailor it so specifically to our clients’ needs. ADSOVO and Jemm both focused on a client centric approach. Jemm has an opportunity with ADSOVO to revolutionise the market and provide a level of brand safety coupled with campaign effectiveness that’s never been seen before.”

ENDS

About Jemm

Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

Internet Advertising Sales Houses (IASH) – the IAB council established to police and promote the activities of ad networks in the UK – has announced that 25 Members are IASH accredited following the latest ABC audit (for the period Jan to June 2011).

The full list of accredited Members is: 24/7 Real Media UK, ad pepper media Ltd., AD2ONE UK, Adconion UK Ltd., Addvantage Media, AOL (UK) Limited, BannerConnect UK, Clickbrokers, Consilium Media Ltd., Crimson Tangerine Ltd., Digitize New Media Ltd – Adsure Network, DotFox Networks UK Ltd., Eyeconomy Performance Network, Glam Media Limited, Jemm Media Ltd., Media Initiatives Group, Microsoft Media Network (UK), Specific Media UK, TD Campaigns Premium Network, Tribal Fusion UK, Unanimis Consulting Ltd., ValueClick Media UK, Vibrant Media UK, Yahoo! DR UK, Ybrant Digital UK Ltd.

This latest round of audits has also led to one Member, WeLoveNetwork, being referred for a re-audit. Whilst there was no evidence of any advertisers being put at risk by appearing on Barred Content during the period audited, this member did not comply fully with all the rigorous requirements of the Code. WeLoveNetwork have stated that they have now up-dated their processes.

In addition, IASH has also welcomed Yahoo! DR Ireland as an IASH accredited Member following their successful audit based on activity from May 2011. This brings the IASH membership total to 27 and highlights how IASH continues to provide „brand safety‟ assurance to the networked online display marketplace.

As part of its continued expansion and to maintain its relevance to the market, IASH recently announced plans to further evolve its model, which will involve significant changes to the roles and responsibilities of IAB and ABC from October 2011. Over the next few months, the IASH members will be working with IAB and ABC to engage with the wider industry (along with JICWEBS, UK agencies, ISBA and the IPA) to ensure that future best practice and compliance auditing is appropriate to all the players in this dynamic and ever-changing sector and that these new developments are endorsed by the wider industry.

Guy Phillipson, CEO IAB said: “IASH is a symbol of trust and transparency providing confidence and reassurance to advertisers and agencies. With 25 passes and one referral, IASH continues to reinforce the stringency and robust nature of the Code. We’re also very pleased to welcome Yahoo! DR Ireland as a new IASH accredited Member.”

Richard Foan, Group Executive Director ABC, said: “ABC is pleased to provide independent review of IASH Member‟s compliance with the IASH Code of Conduct. In addition, ABC is pleased to work with the IASH members and the industry to continue to raise standards for safe ad placement”

A full list of current IASH Members is available at www.iash.org.uk. Ends

For more information contact: Amit Kotecha, IAB Networks Manager, 020 70506961 or email: amit@iabuk.netAbout IASH

IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers’ brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About ABC

ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms. The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standard Group.

ABC was established in the UK in 1931 and is a founder member of the International Federation of ABC’s (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.

JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards. This industry‐owned organisation meets 4 times a year to provide credibility, comparability and transparency for digital measurement. ABC audits digital media to these industry‐agreed standards and accredits other digital service providers across the industry. Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.

For further information please visit www.abc.org.uk

London 04 October, 2011: Jemm Media, the real-time advertising network, can today announce the appointment of three new additions to grow the team and aid its international expansion. Ricky O’Brien joins Jemm as Publisher Acquisitions Manager assisted by Russell O’Connell who takes up the role of Publisher Acquisitions Executive, while the sales team welcomes Eddie Boyle as Account Director.

As Jemm looks to put more focus on increasing exclusive publisher representation, the next step has inevitably been to recruit experts in that area and with more than a decade’s experience in the digital industry, Ricky O’Brien brings a wealth of knowledge and understanding to his new role as Publisher Acquisitions Manager. His previous role at Criteo involved working with e-commerce brands to increase revenue with personalised retargeting solutions. His role will be supported by Russell O’Connell, Jemm’s new Publisher Acquisitions Executive.

Ricky O’Brien, Publisher Acquisitions Manager at Jemm, said: “The days are long gone when the acronym RTB is received with puzzled looks but we are still in the process of educating publishers who query the importance of real-time bidding. The technology can unlock significantly greater revenue and I look forward to helping publishers to understand the benefits of RTB.”

Eddie Boyle joins Jemm as Account Director with a strong background in advertising having previously worked in the sales team at Brainient, a video technology company specialising in developing products to make video advertising more effective for brands. Video advertising is becoming a recognised platform for retargeting as it enables advertisers to serve highly interactive and personalised video ads to people who’ve expressed interest in different products or services by visiting a website. This is an area that Jemm is seeing an increased interest in and Eddie’s expertise is extremely relevant to continue serving this development.

Julia Smith, Communications Director at Jemm said: “At Jemm, we work hard to find the very best talent in different fields and we’re delighted to have enhanced our expertise in the video and publisher side of our network. It also demonstrates the rise of real-time networks, with three fantastic new hires and our move into new territories. RTB has had a dramatic effect on the digital ad buying landscape in the UK and US and is now beginning to establish itself across Europe and APAC. In line with this, Jemm has also recently announced it is opening up offices in Australia, Ireland, France and Germany.”

ENDS

About Jemm
Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

PR contacts

Speed Communications
Nicole Hudspith
+44 20 7842 3245
nicole.hudspith@speedcommunications.com

Speed Communications
Neil Robertson
+44 20 7842 3211
+44 7739 322 503
neil.robertson@speedcommunications.com

Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm’s recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm’s offering is both an SSP and an ad network, offering brand safe inventory for the Australian market via RTB. He also talks private marketplaces and how being a technology and inventory monetisation partner can help Australian publishers.

Can you give an overview of the Jemm Group and Real Time Network and its offering in Australia? Is the Jemm Group’s Real Time Network a first in Australia?

Jemm Group was the first Real Time Network in Europe and now the first Real Time Network to enter the Australian (and APAC) region.

Jemm Groups focus is to provide accessible and more importantly brand safe inventory to the Australian market. Our in house technology allows for a more efficient buying process using RTB to deliver better results for buyers and sellers.

What is your role and remit for the Jemm Group in Australia and the wider APAC region?

As General Manager in Australia, my job is to continue to drive innovation in media buying in a brand safe environment. Alongside brand safety, I am pushing the important message of efficiency and ease of buying.

For Publishers we will be able to provide with the right technology and expertise to enable their inventory to be sold into a real time environment through private marketplaces or our public exchange. An important goal for me personally is to be the household industry name when it comes to quality and innovation in display media supply, and the preferred partner for publishers looking to stay ahead of the game in RTB enabling their remnant inventory.

Why the move into Australia? How does the Australian market differ compared to other markets like the UK, Ireland?

Over the past 10-12 months we have seen significant growth in demand for our inventory, as well as quality inventory in general, come out of the Australian market. As the demand for our inventory continues to grow, it only makes sense that we set up a local presence and continue to expand our offering in the marketplace.

The Australian market is a much smaller market in terms of number of players and volumes, compared to UK and the rest of Europe. This will force Jemm Group to continue to stay at the front of the industry when it comes to innovation in technology, processes and self regulation.

What challenges will the Jemm Group and its Real Time Network face getting traction in Australia and the APAC region?

So far the reception in this market has been more than welcoming. 1 week into establishing a presence here and we have been welcomed with open arms. The real challenge for us will be to continue to listen. Listen to what the market and ecosystem is doing, stay on the front foot and to not grow complacent with our technology making sure we continue to develop and innovate.

How does the Jemm Group differentiate itself from others in the ecosystem? Are you an Ad Network? An SSP technology platform like Admeld or PubMatic?

It is difficult to slap one single traditional label on Jemm in this ecosystem as our technology and continuing innovation allows us to exist and operate effectively in multiple spaces. We are similar to a Sell-Side Platform (SSP) form a perspective of concentrating on driving up publisher yield. Yet we also exist as an Ad-Network and have the ability to go directly to Agencies – yet unlike an Ad Network we are much more in tune with looking after publishers and giving the option to advertisers to buy how they want. Whether buyers want to buy directly form us, or come through a DSP, SSP or even exchange we offer the ability to buy however they want.

Can you explain in more detail how the Jemm Group’s Real Time Network increases publisher’s yield on unsold inventory? Could you share some real examples?

Yields on unsold inventory are being driven up by increased demand and bidding tension alongside the creation and implementation of private marketplaces. It is simple supply and demand principles – think of it as the wall street of display media. Where the more people who want the inventory and submit a bid for it, the higher the prices are driven.

The main issue and challenge is if the inventory you have within this model, is very low quality and poor performing. You then see CPMs decrease as their true value is exposed and less buyers are willing to bid and purchase.

There’s been a lot of debate in Australia around whether or not ad exchanges will commoditize publisher inventory, resulting in downward pressure on CPM prices. Are Australian publishers being receptive to the Jemm Real Time Network offering?

I believe if publishers have a decent audience and can continue to provide non-standard banner solutions, branding and high yield inventory will not go anywhere. In fact, I still know many sites that have extremely high sell through rates as well as high yields.

What ad exchanges are doing is commoditising inventory that is otherwise unsold or being put into some sort of bidding pool (by way of a performance product) or low CPM bulk buy of which is in effect being treated as a commodity already. The misconception that CPMs are being forced down by this is frustrating. If done correctly and the demand is there, the bidding tension or pressure for purchase should be forcing CPMs up. This is what we are seeing in private or controlled marketplaces.

Publishers that we are talking to have so far been very open and receptive to our product and what it can do for their remnant inventory.

Who will you partner with publishers? Trading desks? Advertisers direct? DSPs?

Partner is the key word here – Jemm Group would like to be seen as an inventory supply partner to Trading Desks and DPSs , a Technology and Inventory Monetisation partner to Publishers and a Solutions provider to Advertisers through the agencies they work with.

What’s your view on the future of the traditional Ad Network model will they need to adapt to the changing ecosystem?

We are already seeing internationally, Ad Networks that are not embracing Dynamic Media Buying and Optimisation (DMO) are being forced to close their doors. Ad Networks in this market need to be open to working with companies like Jemm Group – who can provide them with the technology and expertise to make sure they are not left behind.

How do you see the display landscape evolving over the next year in Australia and the APAC region? What impact will the evolution have on the areas of video, mobile and IPTV?

We are already seeing more and more emphasis being placed on the user, or viewer rather than the impressions or even the platform they are reached on. With technology platforms, be it a computer, tablet, smart phone, tv or even eventually the console in your car, becoming less uniquely distinguishable from an ad serving perspective, along with the continued evolution of technology we will one day be facing an age of personalised advertising that follows you no matter what device you are on. Of course this is long term, but I believe we will see this start to become more and more obvious over the next 12 months or so, with the introduction of smarter mobiles, more video capabilities and the blurring of broadcast and IPTV.

Where to next in APAC for the Jemm Group and its Real Time Network?

I personally see South East Asia as the next big market for Jemm Group within the APAC region and not just for the food.

The industry in SEA and Singapore specifically is embracing technology and online media a lot quicker than most other markets. We are seeing Mobile advertising being more prominent and even in their infancy of display based advertising, DOM or automated and technology based media buying, than some mature markets around the world.

View the interview at Exchangewire:  http://www.exchangewire.com/blog/2011/09/25/jonathan-despinidic-general-manager-jemm-group-australia-apac-on-jemm’s-recent-launch-brand-safety-inventory-monetization-the-australian-publisher-reception-to-the-real-time-network/

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JOB DESCRIPTION:

Data Analyst:

As a member of the Operations Team, your primary focus will be on driving growth of the business through data analytics, development of customer relationships, operations, and strategic planning.  The Media teams manage a portfolio of clients on both the supply (publisher) and the demand (advertiser) side, maximising yield and value for these clients while also focusing on maximising our margin.

Responsibilities:

• Work closely with all members of the Media Sales teams  to identify new growth opportunities and maximise the value of current relationships
• Assess profitability of key clients daily, providing feedback and reporting to members of the team on both a scheduled and ad-hoc basis
• Be responsible for managing the RTB platforms and working with the Sales and Ops Teams to manage and set floors
• Assist with term sheet negotiation for deals with clients
• Interact with engineering team to investigate and resolve technical issues
• Analyse and interpret large volumes of data using Microsoft Excel, Filemaker and other data analysis programs
• Lead campaign management for select clients, serving a primary point of contact at the business

Skills/Qualifications:

• General working knowledge of online display advertising and the process of campaign optimisation; hands-on experience with online ad serving technology preferred, but not required
• Demonstrated ability to perform complex, data-intensive analyses
• Financial background and experience with profitability evaluation, price negotiation, etc.
  • Excellent teamwork and communication skills; required for internal and external business development
  • Possess motivation, passion, and entrepreneurial spirit necessary to contribute in a hard-charging start-up environment with some ambiguity and, at times, few rules or processes
  • Highly organised and able to multi-task projects within tight deadlines and with great attention to detail
  • Experience ideally of working with RTB planning

Salary range £25k to £28k dependent upon experience.

London 20 September 2011: Jemm Group (http://jemmgroup.com), the real-time advertising network, can today announce its expansion in to Ireland, partnering with Irish online specialists, Flashpoint Ireland.

The decision to launch an office in Ireland is in response to the growth of Jemm Group in the UK, the recent office opening in Australia and the belief in the strength of the digital advertising market in Ireland being one of the highest performers in Europe in terms of ad revenue per person.  Jemm Group will be the first real time network to enter the Irish market and this move highlights the maturity of the digital buying landscape and the traction that Real Time Bidding now has.

The partnership with Flashpoint Ireland will allow Jemm Ireland to benefit from the existing relationships that the team has already developed. It will also enable the business to create a synergy between the wide range of systems and technology already offered by both companies, providing a truly unique offering. The office in Ireland will be managed by Flashpoint Irelands’ GM, Keith O’Reilly. He will be tasked with launching the new business, presenting Jemm Ireland to the market and for building a dedicated and motivated team to help achieve increased revenue and market share for the business.

Jemm Ireland will work closely with Jemm Group and will benefit from a centralised management team for Communications, Operations and Finance.

Julia Smith, Communications Director at Jemm said: “The Irish market is one of the most established in Europe and we’re seeing a clear demand for a real time service, which is one of the reasons we’re working with Flashpoint Ireland to deliver one of the most comprehensive offerings the market has seen. Jemm Group has already seen success as the first real time network in the UK and having recently launched in to the Australian market. I have no doubt that Keith and the team will be able to build on this in Ireland.”

Keith O’Reilly said: ”We are looking forward to working with Jemm Group to create a successful partnership. It is an exciting proposition to present to the Irish digital market and I am looking forward to building the business and team.”

ENDS

About Jemm

Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

Jemm Group has headquarters in the UK and local offices in Australia and Ireland.

PR Contacts

Speed Communications

Neil Robertson

+44 20 7842 3211

+44 7739 322 503

neil.robertson@speedcommunications.com

Speed Communications

Nicole Hudspith

+44 20 7842 3245

nicole.hudspith@speedcommunications.com

London 1^st September 2011: Jemm Group (http://jemmgroup.com), the real-time advertising network, can today announce the expansion of the business to Australia and the appointment of Jonathan Despinidic as General Manager.

The decision to launch an office in Australia is in response to both the growth of Jemm Group in the UK and the belief in the strength of the digital advertising market in Australia. Jemm Group will be the first real time network to enter the Australian market and highlights the change in the digital buying landscape and the traction that real time bidding now has.

In his new role, Despinidic will be tasked with setting up the business, presenting Jemm to the market and building a dedicated and motivated team to help achieve increased revenue and market share for the business.

Prior to joining Jemm, Jonathan has around seven years’ of experience in the online media space. Jonathan has joined Jemm from one of Australia’s largest private ad network, Digital Network Sales (DNS) where he launched performance media products and oversaw the expansion of their ad operations team. Prior to this Jonathan assisted in the launch of TPN (The Performance Network) in Australia and worked at NineMSN in their Performance Media division.

Julia Smith, Communications Director at Jemm said: “We are delighted that Jonathan has joined our growing team at Jemm Group and has taken  on the critical role of launching Jemm in Australia. Jonathan will be central to Jemm’s global transition from a traditional ad network model, to a technology driven environment based on real time bidding with smarter and more efficient media buying.”

Jonathan Despinidic said: “I am looking forward to seizing the opportunity presented to me at Jemm, building the business and team, and delivering successes across the company and industry. As the first real time network to enter Australia, Jemm is an exciting proposition to present to the Australian digital market and it’s great be a part of the changes we are seeing in technology based media trading.”

ENDS

 About Jemm

Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.

PR Contacts

Julia Smith, Communications Director

jsmith@jemmgroup.com