Real Time Bidding explained!

Real Time Bidding (RTB) is a buying method that allows several Advertising Buyers to bid on inventory on an impression-by-impression basis at the same time. Each impression is auctioned along with information about that impression and user in real time. Each Advertiser responds with their bid and the highest bidder gets to deliver their banner ad.

Imagine a box of chocolates such as Matchmakers, either orange or mint for example, is a publishers site. Traditionally, a buyer would have to choose to buy one flavour of Matchmakers and target just these users through one site.

Now imagine a box of Quality Streets is a publishers site. Buyers now have a choice of size, colour, flavour, texture and popularity and can pick and choose which chocolate is right for them.

Through employing our technology and campaign management expertise, Publishers can offer Advertisers the exact flavours they want and for which they are willing to pay a higher CPM. Our Real Time Network delivers a more efficient buying process, delivering better results for buyers and sellers.

The use of real time bidding in ad-trading has made it easier for money to flow through the chain and Inventory Sellers (Publishers) are already seeing higher CPMs. By partnering with Jemm to manage their advertising, our Publishers have more time to focus on adding value to their premium inventory, improving their brand and proposition.

Jemm makes it possible for publishers to open their valuable inventory to a wide range of advertisers. Let us guide you through the new ad-trading ecosystem and  help you to quickly see the true value of RTB and Jemm’s service.

Contact the Jemm Team to learn more about RTB and how we can make a difference.